Peter Gosling

Creative technology and creative direction for B2B and SaaS marketing organizations: AI production systems and web platforms, alongside the brand, campaign, and content work they produce.

Creative technology

• Built Gosling Media as a technology-focused agency from day one: Zapier workflows for intake, proofing and delivery carried 4,000+ client projects of 20+ tasks each.
• Designed and built DesignTech, the agency’s AI content production tool for clients including Validus, Fadel, Octane11 and Symitri. It breaks a company’s documents, decks, web pages, images, video, and audio into reusable components in a knowledge graph, and uses agents to turn them into on-brand decks, documents, graphics, video, and audio.
• Architected the platform on Cloudflare — Workers, Durable Objects, Workflows, R2, Vectorize, and Containers — with an isolated, resumable sandbox for every agent session and a model gateway routing work across Claude, OpenAI, and specialist image, video, voice, and music models, with the cost of every run logged.
• Built access to the platform through a web app, an API, and an MCP server, with publishing to connected tools including Google Docs, LinkedIn, and Canva.
• Took the platform through security onboarding for a FINRA-regulated client.
• Fine-tuned Llama 3.2 11B with LoRA on about 2,000 client briefs; reading a request’s project type, deliverables and estimate rose from about half right to 85% after one training run.
• Built creative automation for BIG Language Solutions that produces sales collateral from their website, n8n document workflows for a law firm, custom WordPress plugins, and marketing automation and integrations across client stacks.
• Designed and built GDS PRO, the studio’s client portal and request pipeline: clients submit work from the portal or straight from Slack, an AI interview fills the gaps in each brief, and every confirmed request becomes a quoted project with stage-by-stage tasks pushed to Motion.
• Built its review and delivery loop in TypeScript on Cloudflare Workers, Durable Objects, R2, and Workers AI — versioned proofs clients approve or send back, automated proof and folder checks before delivery, hours balances, timesheets, and PDF hours reports — replacing a Bubble and Airtable setup.

Selected creative engagements

• BIG Language Solutions — led the development and execution of a comprehensive global marketing strategy, directing multi-disciplined teams to ensure on-time, on-budget, high-performing deliverables.
• Demand generation and web — directed website design and development, SEO, and targeted lead-generation campaigns, and led the creative teams that produced them.
• B2B SaaS marketing teams — partnered with marketing and sales leaders on branding and messaging that maximize ROI and meet revenue goals, focusing budgets and effort where they produce measurable results.

In-house creative leadership at a programmatic advertising technology company.

• At the forefront of dynamic creative optimization (DCO): consulted with companies including IBM on their creative strategy and led MediaMath’s own programmatic campaigns.
• Built an industry-leading in-house creative team from the ground up, focusing on B2B SaaS solutions.
• Directed the strategy and development of MediaMath’s Paid and Owned Marketing activities, utilizing data analytics and insights to drive revenue growth.
• Led the successful rebranding of the company’s product and brand portfolio.
• Managed creative services for global marketing and sales teams, aligning creative priorities with company KPIs.
• Led branding and marketing integrations for acquired companies.

• Worked closely with the sales team to develop and produce custom advertising and branded entertainment.
• Collaborated with multiple departments during Blip’s acquisition to establish workflows and processes.

• Developed the advertising technology for Blip’s interactive video ads, one of the first platforms to implement VPAID.
• Conceptualized and designed innovative advertising units with a strong focus on user engagement, incorporating social media, submission forms, APIs, database connections, and multiple videos.
• Promoted to the management team in June 2012, overseeing all aspects of the Creative Services team to develop custom advertising solutions.

Custom advertising solutions. Website design and development. Sales and marketing materials and tools.

Flash applications, web design, graphic design, and advertising.

Covered every aspect of filmmaking including screen writing, animation, editing, sound, post-production and directing. Specialized in Animation.