Creative director · New York metro
Creative direction that holds up all the way to the finished work.
I lead brand and campaign creative for B2B marketing teams — building in-house creative functions from the ground up, directing a five-person team through thousands of projects, and leading the brand integration of five acquired companies.
About
For more than twenty years I have moved between hands-on making and creative leadership: designing identities, building for the web, directing creative teams, and helping B2B marketing organizations get more out of every campaign.
Today I work as an independent creative director, partnering with B2B and SaaS marketing teams on brand systems, messaging, and the campaign, web, and content production that carry them. I stay close to the work itself, because that is where a strategy either proves out or falls apart.
How I work
I believe strategy is most valuable when it survives contact with the work. That means understanding the business problem, making the idea tangible, and staying close enough to execution to learn what actually works.